Subuloye Oyetayo Precious is a globally recognized Digital Economist, B2B Expert, a highly credentialed communication specialist, and a proven Cross-Channel Design Leader, serving as the Visionary Founder and Chief Executive Officer of Cogent Device International, a pioneering media, marketing, and technology firm established over two decades ago. His executive leadership, which continues to drive innovation in the industry, is underpinned by a robust academic foundation: a B.Tech in Graphic Design from LAUTECH, a Postgraduate Diploma in Advertising and Public Relations, and a Master’s degree in Mass Communication, demonstrating his commitment to perpetual professional growth. Precious is a Chartered Marketer (MCIM) with the CIM UK and holds full membership in the National Institute of Marketing of Nigeria (NIMN) and the Advertising Regulation Council of Nigeria (ARCON), validating his mastery in areas like Brand Management, Digital Marketing Strategy, and Innovation in Marketing. His dedication to future-proofing his expertise is further showcased by his Advanced Certificate in Digital Marketing from India Institute of Digital Education IIDE and his certification as a UNSSC Green Marketing Ambassador, equipping him to navigate complex industry challenges from sustainability to the Metaverse and NFTs.

With over 20 years leading Cogent Device International, Precious has established himself as a strategic force, adept at transforming organizational potential into measurable performance by engineering potent digital and media strategies for B2B clients, showcasing his deep expertise in guiding design and communication across multiple platforms. His influence extends deeply into the public sector, where his expertise in public health awareness has been instrumental; he has collaborated with major international bodies like the World Health Organization (WHO) and Management Science for Health (MSH), alongside the Federal Ministry of Health, achieving significant milestones such as designing the mandated health warning images used on all tobacco products in Nigeria.

Beyond consultancy, Precious created and convenes the BrandExpo & Exhibition (BE), a crucial platform for networking, learning, and growth among entrepreneurs and brand owners. His professional commitment is evidenced by his active membership in numerous industry bodies, including the IAA, and his personal life is centered by his loving wife, Kemi Oyetayo, and their two children, Oluwafiorekunmi and Oluwafiayokunmi.