Subuloye Oyetayo Precious, a creative Chartered Marketer (CIM UK) and a communication expert, is the visionary Founder and Chief Executive of Cogent Device International, a cutting-edge media, marketing and technology company that has been at the forefront of innovation since its inception. With a strong educational foundation in Fine and Applied Arts (B.Tech, LAUTECH), and Postgraduate Diploma in Advertising and Public Relations. Precious has developed a unique blend of creative and strategic skills instrumental in driving the company’s success. Currently, Precious, who turned 44 on June 13th, 2024, is pursuing a Master’s degree in Mass Communication, further solidifying his expertise in the field and demonstrating his commitment to ongoing learning and professional development.

In addition to his academic achievements, he holds an Advanced Certificate in Digital Marketing from the prestigious India Institute of Digital Education (IIDE), showcasing his dedication to staying at the forefront of industry trends and best practices. As a Chartered Marketer (MCIM) and full member of the National Institute of Marketing of Nigeria (NIMN) and Advertising Regulation Council of Nigeria (ARCON), Precious possesses a range of professional certifications that underscore his expertise in:

• Digital Media Design
• Brand Management
• Innovation in Marketing
• Marketing and Digital Strategy
• Marketing and Digital Strategy
• Green Marketing Ambassador
• Introduction to Public Health
• Advanced Digital Marketing
• Metaverse and NFTs for Marketing
• Google Analytics
• Content Marketing and Digital Advertising, Inbound Marketing
• Marketing Analysis
• e.t.c.

With over 20 years of experience as Founder and CEO of Cogent Device International, Precious has successfully led the company to become a leading player in the marketing and technology space. His professional experience spans a diverse range of organizations, both locally and internationally. He has contributed significantly to notable brands such as the World Health Organization, Management Science for Health, Unity Bank, International Energy Insurance, Standard Trust Insurances, Redeemers University Texas, COZA Global, and others. His expertise extends beyond entrepreneurship, having worked as a Visual Designer at Baptist Press Ibadan and as a Media Consultant for Management Science for Health (MSH) and the Federal Ministry of Health.

As the Convener of BrandExpo & Exhibition (BE), Precious has created a platform that brings together industry experts, entrepreneurs, and brand owners to network, learn, and grow. His achievements include designing images on all tobacco products in Nigeria, a project commissioned by the World Health Organization (WHO) and Federal Minister of Health. He also received a state award for extraordinary performance at the end of his National Youth Service Corps (NYSC) program in 2002.

Oyetayo’s skills encompass a wide range of areas, including:

– Marketing and advertising strategy

– Brand management and development

– Digital marketing and analytics

– Public health awareness and education

– Sustainability and green marketing

– Event planning and management

– Media design and copywriting

As an active member of industry associations, including MCIM, NIMN, ARCON, NUJ, IAA, and Convener of BrandExpo & Exhibition (BE), Precious remains committed to driving innovation, excellence, and growth in the marketing and technology industry. His leadership and expertise have made a significant impact on the industry, and he continues to be a driving force for change and progress.

Personally, Precious is happily married to his loving wife, Kemi Oyetayo, and they are blessed with two adorable children, Oluwafiorekunmi and Oluwafiayokunmi.